Blog4umxv9gynf 3rd Feb 2010 Healthy Swimsuit Attitudes Among Women Over Forty Move over Millennials, the most confident beauties at the beach this season may be over the age of 40. A reader panel survey of more than 1,400 women over the age of 40 conducted by More magazine and Lands' End found nearly half (47 percent) of respondents have gained swimsuit confidence with age, admitting they feel most confident in a swimsuit since turning 40-years-old. Healthy swimsuit attitudes are further echoed with nearly all (95 percent) participants stating women over 40 can truly look and feel fantastic in a swimsuit. "Forty-something body confidence is in," says Regina Haymes, Fashion Director of More magazine. "These results reconfirmed what we already know about our readers -- these are unquestionably poised, self-assured women who are confident about who they are." While fewer than 10 percent fully embrace wearing a swimsuit, 60 percent of survey respondents stated they really don't mind it and deal with it in stride. Seventy-one percent of those surveyed have learned the key to confidently wearing a swimsuit is to maximize the good parts and minimize the rest. "We are not surprised women are confidently embracing just how great they can look at any age while wearing a swimsuit," said Tara Ellef, senior vice president of merchandising, Lands' End. "While swimsuit assurance may come with age, it may also result from over twenty years of swimsuit shopping experience. We've found over time women come to better understand which swimsuit styles and fits will best flatter their body shape." Swimsuits to Fit and Flatter For almost nine out of ten survey respondents (88 percent), a flattering fit is the most important factor when selecting a swimsuit. Nearly half (46 percent) of survey respondents described their body shape as a rectangle, while one-third of respondents (34 percent) felt they had a triangle or pear-shaped body. To complement and balance these body types, more than half (51 percent) of survey respondents considered one-piece swimsuits and 40 percent considered tankinis as the best suits to address the swimsuit anxiety zones, including minimizing tummy (45 percent) and hips (30 percent). Move over Millennials, the most confident beauties at the beach this season may be over the age of 40. A reader panel survey of more than 1,400 women over the age of 40 conducted by More magazine and Lands' End found nearly half (47 percent) of respondents have gained swimsuit confidence with age, admitting they feel most confident in a swimsuit since turning 40-years-old. Healthy swimsuit attitudes are further echoed with nearly all (95 percent) participants stating women over 40 can truly look and feel fantastic in a swimsuit. "Forty-something body confidence is in," says Regina Haymes, Fashion Director of More magazine. "These results reconfirmed what we already know about our readers -- these are unquestionably poised, self-assured women who are confident about who they are." While fewer than 10 percent fully embrace wearing a swimsuit, 60 percent of survey respondents stated they really don't mind it and deal with it in stride. Seventy-one percent of those surveyed have learned the key to confidently wearing a swimsuit is to maximize the good parts and minimize the rest. "We are not surprised women are confidently embracing just how great they can look at any age while wearing a swimsuit," said Tara Ellef, senior vice president of merchandising, Lands' End. "While swimsuit assurance may come with age, it may also result from over twenty years of swimsuit shopping experience. We've found over time women come to better understand which swimsuit styles and fits will best flatter their body shape." Swimsuits to Fit and Flatter For almost nine out of ten survey respondents (88 percent), a flattering fit is the most important factor when selecting a swimsuit. Nearly half (46 percent) of survey respondents described their body shape as a rectangle, while one-third of respondents (34 percent) felt they had a triangle or pear-shaped body. To complement and balance these body types, more than half (51 percent) of survey respondents considered one-piece swimsuits and 40 percent considered tankinis as the best suits to address the swimsuit anxiety zones, including minimizing tummy (45 percent) and hips (30 percent). 27th April 2009 Bond Eye Swimwear - New for Summer 2009 Bond Eye’s glorious collection of highly fashionable beach wear is inspired by the famous Bondi Beach in Sydney. If you haven’t already guessed, that’s where this popular swim brand have their headquarters. Wonderful colours and a great beach vibe make this collection hugely popular in its home country, and it won’t be long before it’s a smash hit on UK shores too. A range of great beach accessories has been designed to compliment their great swimwear ranges. Sun dresses, beach cover ups, and tops designed to be worn over their gorgeous swim ranges all create a complete beach fashion look. Bond Eye is frequently featured in newspaper fashion supplements and major glossy magazines. This repeated coverage proves that their dedicated team of swimwear designers really do know their stuff, and we wouldn’t expect anything less from an Aussie swimwear brand worth its salt! The summer 09 swimwear consists of bikinis, swimsuits, tankinis and beachwear in an exotic blend of sunset hues and tropical colours with sea greens and electric coral. We expect the collection to sell out fast so order now. Caprioska bikini Coco cabana bikini Arizona beach dress Mojito bikini
19th February 2009 New swimwear collection from Lisa Ho The new collection from Lisa Ho is perfect for those who are looking for swimwear which not only looks great but will help you achieve the best possible silouette. The Sahara bikini is perfect for smaller busts, it is designed to create the best possible shape and enhance the bust. The shiny fabric and metal clasp detailing gives the bikini a very sophisticated and luxurious look. The phoebe tankini set is perfect for those who want to hide the tummy area, the crossover design will disguise any imperfections. Our best selling cleopatra swmsuit is great for larger busts as it will add shape due to the underwiring and the powermesh fabric pulls everything in. The contrast twisted fabric detailing and the twisted fabric on the ties create a very high fashion and sophisticated look. This swimuit is one of best sellers because we not found anything that is quite as flattering.
Sahara super cup bikini Cleopatra swimsuit Phoebe tankini 24th September 2008 Cruise swimwear collection launched For those of you lucky enough to be jetting off to sunnier climes this winter we have included some cruise swimwear in our collection. It includes bikinis with retro 60's style prints (lava lounge) and stylish buckle detailing for a sophisticated look (stardust bikini). The lava lounge tankini is perfect for those who prefer abit more coverage and has a flattering halterneck shape to enhance the bust. The poison bandeau bikini and matching beach dress comes in this season's favourite colour - purple.
Stardust bikini Poison bandea bikini Lava Lounge tankini 18th July 2009 SALE - UP TO 60% OFF |
